Power of Social Media for Legal Aid

Charlie McAteer

"When Columbia Legal Services decided to establish a social media presence, the decision was not made lightly. In fact, it was tortuous."

We've come a long way from stepping cautiously into the world of social media and our Facebook and Twitter presence and engagement has risen steadily. We're often asked by allies, especially civil legal aid orgnizations, what we've learned along the way, as they, too, consider supporting their advocacy, cases, campaigns, and fundraising through these powerful online tools.

So our communications team told our story in an article, The Power of Social Media and Metrics to Increase Visibility for Legal Aid, published this month in the Management Information Exchange Journal (Spring 2015 issue). From the article:

Although our initial motivation was to merely adapt to the modern environment so that we could be more successful at fundraising, we are now experiencing dynamic engagement that has led to a resilient approach to our advocacy, our mission, and the overall goal of shifting the narrative around poverty, inequality, and the relevance of legal aid.

Read more about what we've discovered along the way - including tips for engaging your online community and tracking your progress. Then like us on Facebook, follow us on Twitter, and let us know your social media story!